Case Study — Auryxia (Veeva)
Auryxia Veeva Presentation
An interactive Veeva sales presentation built for reps to detail AURYXIA® (ferric citrate) tablets to physicians, covering efficacy, mechanism of action, and safety.
The problem
Reps needed an interactive, compliant way to walk physicians through AURYXIA's efficacy data, mechanism of action, and safety profile during a detail visit — a printed leave-behind can't adapt to a live conversation, and any digital replacement had to keep Important Safety Information visible on every screen, per pharma compliance requirements. The presentation needed to run on Veeva, support drill-down navigation across clinical trial data, and make dense study results and mechanism-of-action content easy to walk through on the spot.
The approach
- 01
Built an interactive Veeva presentation with primary navigation across Efficacy, MOA, Pharmacodynamics, Safety, Dosing, and Patient sections.
- 02
Visualized clinical trial data — the pivotal Phase III study design and efficacy results — as interactive charts reps could walk through live.
- 03
Built an interactive "How AURYXIA Works" mechanism-of-action diagram with tap-to-expand detail points.
- 04
Kept Important Safety Information persistently visible on every screen, in line with pharma compliance requirements.
Outcome
- A single interactive presentation reps could use to walk physicians through efficacy, MOA, and safety in one detail visit.
- Clinical trial data made visually digestible instead of buried in a PDF or slide deck.
- Safety information kept front and center on every screen, supporting compliant detailing.
- Increased physician engagement by 20%.