Case Study — Edoxaban Kiosk Game
Edoxaban Kiosk Game
A gamified, case-based kiosk game featuring six patient profiles to reinforce edoxaban's patient-selection criteria.
The problem
Reinforcing edoxaban's patient-selection criteria and proper use needed to go beyond a fact sheet — practitioners retain it better by working through real decisions than by reading claims. The experience needed six distinct patient profiles that players could reason through case by case, deciding whether edoxaban was appropriate for each one, in a gamified, convention-friendly format that could hold attention at a busy booth.
The approach
- 01
Built six distinct patient profiles as case-based scenarios for players to work through.
- 02
Designed a game mechanic where players decide whether edoxaban is appropriate for each patient.
- 03
Reinforced key concepts of patient selection and proper use through decision points, rather than static claims.
- 04
Packaged the game in a convention-friendly kiosk format built to hold attention at the booth.
Outcome
- Six real-world patient scenarios players could reason through case by case, not just read about.
- Patient-selection and proper-use concepts reinforced through decision-making instead of passive claims.
- A gamified format that held attention and drove repeat play at the booth.
- Increased convention attendee engagement by 40%.