Case Study — Rethink Obesity
Rethink Obesity Game Kiosk
An interactive quiz kiosk built in Vue that tests and challenges convention attendees' understanding of obesity.
The problem
At conventions, Rethink Obesity needed a way to get booth visitors past surface-level talking points and into a real conversation about obesity — something an in-person quiz could do better than a brochure or a rep alone. The experience needed to run as an interactive kiosk, built in Vue, that guided users through a series of questions testing and challenging what they thought they knew, in a format simple and engaging enough to hold attention on a busy convention floor.
The approach
- 01
Built the kiosk experience in Vue, designed to run reliably in a walk-up, interactive convention setting.
- 02
Structured the quiz as a series of questions that test and challenge what visitors think they know about obesity.
- 03
Presented educational content in a simple, engaging quiz format built to hold attention on the show floor.
- 04
Designed the flow to spark learning and conversation at the booth, not just deliver information one-way.
Outcome
- A reliable, walk-up kiosk experience that held up across a full day on the convention floor.
- A quiz format that turned passive booth visitors into active participants testing their own assumptions.
- Conversations at the booth that went deeper than a brochure or rep alone could get to.
- 30% increase in convention attendee engagement at the booth.