Case Study — We Got You DSA
We Got You DSA iPad Application
A touch-first iPad application built in Vue, with a bold visual style designed to feel precise and innovative.
The problem
Bausch + Lomb needed a way for practitioners to fit patients for the ULTRA® family of contact lenses immediately, in-office, across a wide range of parameters — including astigmatism and presbyopia — without an existing tool to walk through lens technology, performance, and options on the spot. The experience had to run on an iPad as a web-based application, be built from scratch in Vue, and be deployable so it could travel with practitioners between offices.
The approach
- 01
Built the presentation in Vue as a web-based application, ready for practitioners to run on iPad in-office.
- 02
Structured the experience around the full ULTRA® lens family, covering its wide range of parameters for immediate, in-office fitting.
- 03
Highlighted lens technology and performance for each patient need, with dedicated content for astigmatism, presbyopia, and more.
- 04
Packaged the experience to be deployable, so practitioners could fit more patients efficiently wherever they were working.
Outcome
- A web-based iPad tool practitioners could run in-office, without any new hardware or software to install.
- The full ULTRA® lens range — including astigmatism and presbyopia — walked through in one place, on the spot.
- A deployable experience that traveled with practitioners between offices.
- Increased physician engagement by 30%.